I attended the Gov 2.0 breakfast yesterday, hosted by BearingPoint and Information Week. We discussed topics around how government can benefit from using web 2.0 technologies. Below is the summary and my walk-away from the meeting:
· Social media is a new way of managing across organizations, breaking the boundaries.
· Set expectations and be realistic.
· You cannot manage the entire group, but you can involve all for collaboration
· How to get greater adoption to social media with the organization? By gaining top-down advocacy.
Support needs to come from top leadership, where they have true interest and can benefit from the efforts. I have seen a few social media initiatives stall due to the lack of management support coupled by lack of linkage to business objectives.
· Where do you look for inspiration? From other agencies/organizations that have implemented web 2.0 technologies.
· Beware of the Shiny Object Syndrome. Web 2.0 seems to be the hottest thing on the web. Do spend some time to understand the technology and culture before you venture out.
· 80% of the value initially may be searchable information. Rather than file cabinet hidden. Don’t underestimate ‘electronic search’. Getting information out to the public.
· There is inherent conflict between rules and usage. The more rules you create the less participation.
· Organizational hierarchy is going to get disrupted. Thanks to web 2.0, communication is no longer coming from top-down. Rather bottoms-up, crisscross in all directions.
How do you start?
· Try out now tools while at the same time figuring out what you want to achieve
· Understand your business objective and set a realistic goal
· Expectations management , taking baby steps to approach this infancy stages of social media
· be open to learning and be patient
· A new set of shiny web 2.0 tool is only good if people adapt to it. And the reality is that it takes a while for the culture to shift and eventually change
My favorite quotes of the day:
· Can political leadership not be an oxymoron?
· Letting a 1000 flowers bloom when the gardener is anal-retentive