Have you ever wonder what is all the buzz around social networking? Is this the latest trend in the online superhighway? So what is Social Networking anyway?
I did a little Google and came across a good definition from whaissocialnetworking.com. SOCIAL NETWORKING is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision… if you will. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online.
That makes total sense to me. Until recently I start to hear about Social Media. So what IS social media? Luckily I found a good site with definitions of the latest social web terms: http://www.pandemiclabs.com/research.php
According to Pandemiclabs.com, SOCIAL MARKETING is a catchall term often used to encompass other forms of new media marketing such as viral marketing and buzz marketing.
SOCIAL MEDIA is a form of online marketing characterized by the use of user-submitted and community-moderated content sites such as social news sites, social networks, social bookmarking sites, photo, and video sharing sites in order to propagate a marketing message. Viral Marketing can sometimes be considered a subset of social media marketing
Now it makes more sense. Social networking is a component of social meda.Buckle up as we speed through the social web super highway. And along the way, there will be more new buzz words to pick up. One thing for sure, it is now time to embrace and leverage the power of social media and social marketing.